Pia Wallen Bag from Modern Seed

Although over a year old, the Pia Wallen bag is quite possibly the coolest thing I've ever seen and I'm amazed I've lived without it thus far. Lets face it, anytime something is imported from Sweden, 100 percent wool and offered in these three colors, it is physically incapable of being unhip. (It's true, I looked it up.) Modern Seed lists the Pia Wallen bag in the "New Moms" section of their site, but that won't stop me from buying one, and it shouldn't you either. The Pia Wallen bag is on sale now for $135. [Via Mighty Goods]